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Description
The Confidence MapBy: Peter Atwater A groundbreaking framework for making better decisions by understanding and mastering confidence. What does our desire for certainty and control have to do with our decision making? According to behavioral economics pioneer Peter Atwater, the answer is simple: everything. In The Confidence Map, Atwater explores the hidden role of confidence in the choices we make, and why events described as being unprecedented are often entirely
By: Peter AtwaterA groundbreaking framework for making better decisions by understanding – and mastering – confidence.
What does our desire for certainty and control have to do with our decision-making? According to behavioral economics pioneer Peter Atwater, the answer is simple: everything.
In The Confidence Map, Atwater explores the hidden role of confidence in the choices we make, and why events described as being unprecedented are often entirely predictable—if we know what to look for.
Using compelling stories from the past and present, Atwater shows readers how to apply the same tools he teaches the world’s leading institutional investors, corporations, and policymakers to help them make sense of complex situations and optimize strategy.
You will learn:
• How psychological distance consistently affects the choices we make
• Why "Me-Here-Now" decision-making is such a powerful force
• What happens at confidence peaks that leads to our downfall
• The five ways we respond to extreme vulnerability
• When consumers' feelings of certainty and control - not price - drive demand
The Confidence Map is a book about why we do what we do, where we can and cannot trust our natural instincts, and how we can make sense of a world that too often feels senseless.
Whether you’re investing in technology stocks, designing menu items for a fast-food franchise, or running an emergency room, Atwater offers an all-weather guide to avoid psychological traps, spot opportunities, and navigate the road ahead with clarity and purpose.
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Product Reviews
★★★★★ 5
A fun book with sounds and pictures
Format: Hardcover
My grandson loves this book
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Reviewed in the United States on April 18, 2025
★★★★★ 5
Great book
Format: Hardcover
Grandson loves it, 18 mo
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Reviewed in the United States on August 27, 2025
★★★★★ 5
Great book
Format: Hardcover
You can’t go wrong with sound books and baby Einstein. Great quality book. My grandson loves it.
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Reviewed in the United States on June 2, 2025
★★★★★ 5
Nice kids book
Format: Hardcover
Beautiful book with sturdy cover. Pages are colorful & includes great info on animals. Nice for kids who love sea creatures
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Reviewed in the United States on November 4, 2025
★★★★★ 5
Easy to digest book for kids
Format: Hardcover
This is a great book for our kids who want to know more. They can read it by themselves if they're in 4th or 5th grade or read it with them and make it a real learning experience. Lots of things to talk about and discuss. Clear and concise facts that you'll hear back from your reader!
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Reviewed in the United States on February 25, 2025