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Gimmick It Yourself - by Ben Williams - INSTANT DOWNLOADGIMMICK IT YOURSELF Gimmick It Yourself is a project I have long thought about doing. These are all effects I have developed to solve a problem I have at one point thought about, or had! The idea was to provide a multi trick release that everyone should get lots out of for the same price as a normal single trick release. This project fit the bill perfectly as these gimmicks can compliment each other and provide you with some very clean and effective
GIMMICK IT YOURSELF
Gimmick It Yourself is a project I have long thought about doing. These are all effects I have developed to solve a problem I have at one point thought about, or had! The idea was to provide a multi trick release that everyone should get lots out of for the same price as a normal single trick release. This project fit the bill perfectly as these gimmicks can compliment each other and provide you with some very clean and effective routines. If you are familiar with my work you will see
So what is Gimmick It Yourself exactly?
5 DIY gimmicks that are all cheap to make, effective, reliable and easy to use. Trust me, these gimmicks have saved me a couple of times over the many years of performing. For example, Enveload was developed as an easy way to load sealed envelopes with borrowed items or signed cards, (basically anything that will fit in the envelope!) because I left my JOL wallet at home when I was working on a cruise ship for two weeks. SOS was a ring flight I have used that is completely secure, in fact it is secured on a Sharpie lid with Duct Tape. That's what SOS stands for, secured on Sharpie.
Well I could bore you more but below are all the gimmick descriptions and what they do.
5 DIY gimmicks that are all cheap to make, effective, reliable and easy to use. Trust me, these gimmicks have saved me a couple of times over the many years of performing. For example, Enveload was developed as an easy way to load sealed envelopes with borrowed items or signed cards, (basically anything that will fit in the envelope!) because I left my JOL wallet at home when I was working on a cruise ship for two weeks. SOS was a ring flight I have used that is completely secure, in fact it is secured on a Sharpie lid with Duct Tape. That's what SOS stands for, secured on Sharpie.
Well I could bore you more but below are all the gimmick descriptions and what they do.
Off Balance - A simple gimmick that is easy to use that will give you that extra element of ‘magic along the way’ whilst you perform. You can use this gimmick to impossibly suspend pens, borrowed glasses or sunglasses or even a fork on your extended fore finger. So simple and easy to use and all objects that can be suspended can be borrowed and examined immediately afterwards. The perfect trick when you are out for a drink with your friends this Summer.
SOS - Ring Flight is a classic effect, yet many people worry about using it in case something went wrong. This is a great alternative where you can be sure that the spectator’s ring is safe as the ring ends up secured to a clip of a Sharpie by Duct Tape! Thats right! Borrow a ring, completely vanish it (no palming you can show your hands completely empty), you turn around to show a Sharpie is poking out of your back pocket, when you remove it the spectator’s ring is impossibly secured to the clip of the Sharpie lid with Duct Tape!
Stash - This is a simple hold out for playing cards (or any other card for that matter). It is very simple to use, any card can loaded straight into this gimmick without fuss to be held out whilst your spectator shuffles the cards. Also use it to hold out gimmicked cards or small stacks of cards, for example you can hold out Aces whilst your spectator shuffles or the cards needed for Chicago Opener. I originally developed this to be used in conjunction with Daniel Madison’s Advocate this can help give you the clean hands you desire before producing the thought of card.
Shadow Envelope - This is a prediction envelope, pure and simple. A sealed envelope is held up to a light, it is clear that a single card or piece of paper of some sort is inside the envelope. Some sort of choice is made, whether a word is thought of or a card freely selected and signed, it matters not. When the envelope is opened, the contents are removed and shown to be the spectator’s signed card, or a business card with the word the spectator thought of written on it is removed. Once the item is removed the envelope is of course shown completely empty.
Enveload - This is a gimmick you can make in a minute or two, for about 10p, that can act as an alternative to the very expensive wallets on the market that have an envelope load function. You can use it to load sealed envelopes with: signed cards, rings, necklaces, predictions, bank cards, basically anything that can fit in an envelope you can load, in an instant all without the need for a wallet that costs a fortune. The perfect gimmick to get you out of a sticky situation if you go to a gig like me... Sans Jerry... :(
ROUTINES TAUGHT
In addition to all the gimmicks I teach several routines that are all easy and commercial, here is a list of what routines are taught on Gimmick It Yourself.
SOS Full Jazz Style Routine - A full routine for SOS where the ring vanishes and reappears a few times before ending up secured on the Sharpie.
SOS Full Jazz Style Routine - A full routine for SOS where the ring vanishes and reappears a few times before ending up secured on the Sharpie.
Enveload Birthday Trick - A commercial signed card and banknote to envelope trick that has a kicker finish. Perfect for any occasion.
Shadow 'Any Word' Prediction - A super simple streamlined 'any word' prediction routine you can use with the Shadow Envelope.
Shadow Bluff - A bold (and practically un-gimmicked) 100% examinable way to make a Shadow Envelope.
Bonus Signed Card in Spectators Wallet - A Signed Card to Spectator's Wallet routine that is simple and easy.
Stash Super Simple 4 Ace Production - The most basic of basic 4 Ace productions.
Stash Your Card - A great card effect with fire and a surprise finish.
Stash 3 Attempts - A spectator's 3 Failed attempts to find their card actually turns out to be 3 perfect choices.
FULL DISCLOSURE Please note:
If you bought my Any Word PDF release years ago there is a quick description within that PDF of my first gimmicks for Enveload and Shadow. This is a much more comprehensive look into these gimmicks with many improvements. Also the routine taught in Shadow is a streamlined version of Any Word that requires no force. I wanted to include this in blurb to be open and transparent with you all.
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Product Reviews
★★★★★ 5
Very Comfortable and Sturdy
Size: 11, Color: Black
I bought these shoes for our grandson and he wears to school Monday through Friday. They fit him perfectly and are so comfortable.
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Reviewed in the United States on October 15, 2025
★★★★★ 5
Very handsome shoe
Size: 7, Color: Brown
Beautifully made shoe. Comfortable, great fit. Very handsome on foot. Can wear with anything. Very pleased
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Reviewed in the United States on April 18, 2026
★★★★★ 5
From a Long Time Hard Sole Dress Shoe Wearer, These are a Must Have!
Size: 12, Color: Blue
I have been wearing hard sole dress shoes for decades and with the full COVID shift to dressing super casual in a professional work environment, I was in the market for some more casual let dressy shoes that were a heck of a lot more comfortable and flexible than my hard soles so I thought I would give this brand and style a try. Oh man, I'm in love. These give you that dressier look yet you can totally dress them down with jeans or cordouroys, so versatile. As I did with my hard soles, I inserted one of my Nike Air in soles and man, these are so comfortable I bought navy and brown! I usually wear these with thin dress socks and they go perfectly with any type of suit set, a no brainer purchase here. I'm a 12 and bought a 12, perfect fit, not to skinny, not to wide, just right. Bottom sole grip is impressive, never felt unstable, solid rubber sole here. I decided to lace them up so there are not tying and the tongue does slip down sometimes so with this feature, best to use a metal shoe horn, then it's super easy to slide them on, they seem to take a beating and remain clean too, I've definitely scuffed them up against many things and still no damage, it's crazy, must have a great finish. NOTE TO Note to MANUFACTURER/SELLER - You need to make a version in GRAY in this specific style and I will buy them instantly, and I assure you they will be incredibly popular! Really not sure why there isn't more colors in these like gray, shades of gray, maybe red, lighter blue and maybe some with different tones in standard colors. Casual dress shoe wearers are looking for new and exciting bold colors so this is the perfect shoe type to deliver on that.
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Reviewed in the United States on January 6, 2024
★★★★★ 5
Finally, a dress shoe that actually feels like a sneaker!
Size: 8.5, Color: Dark Brown
I was honestly super skeptical about buying shoes on Amazon, especially "dress sneakers." Usually, they either look incredibly cheap in person or they completely destroy your heels within an hour. I am so glad I took a chance on these Bruno Marcs.
I commute to campus and take the bus almost every day, so I end up doing a ton of walking. I needed something that looked sharp and put-together, but I absolutely refused to sacrifice comfort for a long day on my feet. These completely hit the mark. Right out of the box, there was zero break-in period—no stiffness, no pinching, and no blisters.
They are incredibly lightweight, and the material actually looks premium, not like that shiny, fake plastic you sometimes get at this price point. The traction on the bottom is surprisingly good too, which is a lifesaver when I'm rushing to catch my bus on rainy mornings.
If you’re on the fence, just get them. It’s rare to find a shoe that balances looking professional with feeling exactly like your favorite weekend sneaker. Easily one of the best wardrobe purchases I've made in a while!
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Reviewed in the United States on April 4, 2026
★★★★★ 4
High quality, perfect color and very nice price!
Size: 14, Color: Brown, Size: 14, Color: Brown
I bought this shoes for my husband's Christmas present, so he didn't try yet. So far, the color is perfect! I feel like he can wear this shoes with different outfits, for the price it seems hight quality, it is not heavy at all.
The shoe features a soft, comfortable lining and the sole is perfect because it is non-slip.
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Reviewed in the United States on December 4, 2025
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